I’m a strategy leader shaped by a career of catalytic moves across Fashion, Sportswear and Automotive Design. I’ve built and scaled new creative functions in both start-ups and global organisations, bringing storytelling, materiality and brand expression together in distinctive ways, particularly through colour and circular design in the premium and luxury sectors. I’m known for mentoring senior teams, challenging convention with intent, and helping brands find clarity, confidence and differentiation in HIGH-PACE environments.